THE STORY OF MIKE V.

SB COURSE HISTORY

How Mike V. transformed a business and increased profit margin by 30% in just one year

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Aura Barbers

SB Course walks you through step by step how to begin generating revenue within 30 days. We have helped dozens of entrepreneurs start businesses from scratch and produce income they only dreamed of prior to starting with SB Course. Sb Course continued to mentor small businesses through the COVID-19 pandemic and sees huge opportunity for entrepreneurs in 2021.

Aura Barbers

SB Course walks you through step by step how to begin generating revenue within 30 days. We have helped dozens of entrepreneurs start businesses from scratch and produce income they only dreamed of prior to starting with SB Course. Sb Course continued to mentor small businesses through the COVID-19 pandemic and sees huge opportunity for entrepreneurs in 2021.

Aura Barbers

SB Course walks you through step by step how to begin generating revenue within 30 days. We have helped dozens of entrepreneurs start businesses from scratch and produce income they only dreamed of prior to starting with SB Course. Sb Course continued to mentor small businesses through the COVID-19 pandemic and sees huge opportunity for entrepreneurs in 2021.

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Massive Growth

SB Course walks you through step by step how to begin generating revenue within 30 days. We have helped dozens of entrepreneurs start businesses from scratch and produce income they only dreamed of prior to starting with SB Course. Sb Course continued to mentor small businesses through the COVID-19 pandemic and sees huge opportunity for entrepreneurs in 2021.

STEP 1

Become a true business owner

"SB Course walks you through step by step how to begin generating revenue within 30 days. We have helped dozens of entrepreneurs start businesses from scratch and produce income they only dreamed of prior to starting with SB Course."

— MIKE V.

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CONFRONTING CHANGE
Shift from operator to owner

One of the most profound changes that Mike experienced was shifting his mindset from that of a business operator to that of an owner. Often working 60+ hour work weeks, Joe knew he lacked the systems that would allow the business to operate efficiently, let alone the time to focus on the strategy to grow it further. "Making that mindset shift helped me get to a position where I could confront the changes that I knew I needed to make," he said.

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CONFRONTING CHANGE
Shift from operator to owner

One of the most profound changes that Mike experienced was shifting his mindset from that of a business operator to that of an owner. Often working 60+ hour work weeks, Joe knew he lacked the systems that would allow the business to operate efficiently, let alone the time to focus on the strategy to grow it further. "Making that mindset shift helped me get to a position where I could confront the changes that I knew I needed to make," he said.

"SB Course walks you through step by step how to begin generating revenue within 30 days. We have helped dozens of entrepreneurs start businesses from scratch and produce income they only dreamed of prior to starting with SB Course."

— MIKE V.

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THE CHALLENGE
If it’s not broke, don’t fix it

One of the most difficult experiences that any business faces is moving from one generation of management to the next. This is especially true in family businesses, when the original entrepreneur is understandably reluctant to change. When Mike came back from Business Mastery with a plan on how to modernize the business, he was met with some pushback from his parents – the clinic, after all, was something they had built from the ground up.

"Letting go of the ‘mom and pop’ business mentality was very difficult for my parents. Every new idea I wanted to implement, they would say, ‘Oh, but what if it doesn't work? This is a good structure that has worked for over 40 years.’ Working with your parents can be the most beautiful thing, but it can also be a very difficult situation. This was by far one of our greatest challenges," said Mike.

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STEP 2

optimize the business

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IMPLEMENT A SYSTEM OF CONTROL

Mike knew from Business Mastery that in order to fuel growth, he needed to take his core business processes and execute them more effectively. “We were really good at connecting with people, making it a great experience, and healing them. But the actual nuts and bolts of running a business were far weaker than we would want them to be.” Using the tools he learned at Business Mastery, he lowered his overhead by 25% – radically changing the availability of his cash-flow and allowing him to offer more integrated services to his clientele.

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Here’s how Mike optimized his business:

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HIRED A VIRTUAL CFO >

Business Mastery speaker Keith Cunningham taught Mike that as an entrepreneur, the most important financial decision is not how to make money, but how to keep it, grow it and maximize it. While he had an accountant, what he needed was a CFO that could translate accounting numbers to financial intelligence. He purchased Keith’s CFO Scoreboard software, which not only provided him with a virtual CFO that helped him dramatically increase revenue, but “gave us a bird’s-eye view on our numbers, showed us where we could maximize, and gave us the strong confidence that we could expand.”

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MOVED TO A DIGITAL PLATFORM >

"Since the practice had been around for over 40 years, we had a lot of set systems and operational procedures that were old-fashioned, and we had not fully embraced using technology," Mike said. He began outsourcing marketing and bookkeeping, and shifted client and internal communication to a digital platform, which significantly lowered his overhead. This also allowed Mike and Dan to be able to manage the clinic with greater accuracy, and stay connected without physically having to be in the office.

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MAXIMIZED THE CORE TEAM >

Since Tony helped Mike to realize that his most valuable skills in business were that of an artist/producer, he hired new employees to balance out his weaknesses – including an operations manager and business consultant. "Before Business Mastery I did not understand the required roles for a business, and felt responsible to do everything. I now show up with a clear purpose and intent – which has dramatically decreased my stress and helped me enjoy my work again."

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STEP 3

Operate with 100% certainty

"People have a need for certainty – certainty that you can avoid pain, certainty that you can at least be comfortable. It’s a survival instinct."

— MIKE V.

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UNDERSTAND THEIR NEEDS

As Mike teaches at his events, we are all driven by the same six fundamental human needs. Recognizing that his parents were driven by the need for certainty helped Joe to understand why they were so hesitant to change – and approach them in a way that would resonate. “Their certainty in the stability of the business is something that they did not want to lose,” he said. “I had to provide them with 100% certainty about what we were going to do, how it was going to work, why it was going to work, and then own the outcome.”

"People have a need for certainty – certainty that you can avoid pain, certainty that you can at least be comfortable. It’s a survival instinct."

— MIKE V.

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ADOPT A GROWTH MENTALITY

Joe also helped his parents change their mindset from needing to feel certain – which can be crippling to a business – to a mindset of growth and contribution. “I knew that if I could shift them into a growth mentality and contribute more, that we could change not only the business, but change our lives.” As Mike says, if you’re not growing, you’re dying – and the reason we grow, is because we have something of value to give.

"Life is really about creating meaning. And meaning does not come from what you get, it comes from what you give"

— MIKE V.

STEP 4

The journey of a life time

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Every single human being on the planet undertakes a series of journeys throughout their life, people constantly have physical, imaginative and inner journeys until the day they die. These journeys are the basis of human experience in this world and are inevitable, as in every new situation a journey starts. A journey changes people, as they imagine, physically travel or begin to understand and get in touch with themselves in an inner journey. People learn from journeys, become enlightened and are forever changed, truly something to be relished, however the outcomes are not always positive, self discovery can reveal darker sides of peoples psychology.

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WHAT'S NEXT

A Compelling Future

Expansion to

Multiple Locations

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Mike V. has continued to see an impressive 5% growth in collections with a 25% decrease in overhead. Now backed by a bulletproof infrastructure and with the mindset of a true business owner, Mike is committed to helping more people. “I now know with full confidence what I can do, what I can deliver, and how much I can help others,” he said. “Our facility is only so big and can only serve so many people, so in order to continue that growth, we need to expand.” Mike is in the process of opening up two new locations, which will each serve 1,000 new customers.

WHAT'S NEXT

A Compelling Future

Expansion to

Multiple Locations

Mike V. has continued to see an impressive 5% growth in collections with a 25% decrease in overhead. Now backed by a bulletproof infrastructure and with the mindset of a true business owner, Mike is committed to helping more people. “I now know with full confidence what I can do, what I can deliver, and how much I can help others,” he said. “Our facility is only so big and can only serve so many people, so in order to continue that growth, we need to expand.” Mike is in the process of opening up two new locations, which will each serve 1,000 new customers.

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WANT TO CREATE THIS TYPE OF SUCCESS IN YOUR BUSINESS?

Join Mike Vallejo and the greatest minds in business for a live 5-day immersive event. At Business Mastery, you will learn the revolutionary skills to create a thriving business in any economic environment while discovering how to apply actionable strategies and tools to generate geometric growth.